Small Business Consulting, Website Builds, and Performance Marketing
Consulting and Implementation for Businesses to Run Smoother & Grow Faster
Trusted Friend Consulting helps small businesses improve operations, build conversion-focused websites, and run measurable marketing so your can scale with confidence.
Operations + Systems
Streamline How Work Moves Through Your Business
We identify what is slowing your team down, simplify workflows, and implement systems that improve consistency, speed, and accountability.
- Work is getting dropped between people or tools
- You need repeatable processes and clear ownership
- Reporting is messy and decisions take too long.
Offer 1:
Business Process Review & Complete Audit
Identify inefficiencies, streamline workflows, and uncover opportunities for profitability.
What you get:
- Process map and gap analysis
- Quick wins and risk items
- 30-60 day improvement roadmap
Offer 2:
CRM Setup & Workflow Automation
Automate follow-up, handoffs, and reporting across your tech stack.
What you get:
- CRM configuration and pipeline design
- Automation workflows (Zapier/Make where needed)
- Dashboards and tracking standards
Offer 3:
SOP Development & Implementation Support
Documentation and rollout so your team actually adopts the system.
What you get:
- SOP template and customized to your business
- Training and rollout plan
- Ongoing optimization support
Website Design + Dev
Build a Site That Turns Visitors Into Inquiries and Sales
We build and refine websites with clear messaging, strong structure, and conversion best practices so your website supports growth, not just aesthetics.
- Your site looks fine but does not convert
- You need better navigation, product or service clarity, and trust signals
- You want a website build that is easy to manage long-term
Offer 1:
Website Design
+ Build Out
A full build designed around your customer journey.
What you get:
- Site architecture + page layout plan
- Build, mobile optimization, basic SEO setup
- Launch checklist and handoff
Offer 2:
Website Update
+ Drive Conversions
Improve performance without starting from scratch.
What you get:
- Messaging and layout updates
- CTA and funnel improvements
- Speed, trust signals, and UX cleanup
Offer 3:
SEO Foundation
(On-page + Backend)
Get found for the searches that matter.
What you get:
- Metadata and heading structureInternal linking and content recommendations
- Technical cleanup priorities
Growth Marketing
Marketing That is Measurable and Tied to Revenue
We focus on targeting, tracking, and optimization so you know what is working and where to invest next. No mystery metrics.
- You are spending on ads but unsure what is driving sales or leads
- Performance is inconsistent month to month
- You need better reporting, attribution, and testing discipline
Offer 1:
Google Ads
Better structure, smarter targeting, and ongoing optimization.
What you get:
- Campaign setup, rebuild, or cleanup
- Keyword and audience strategy
- Reporting and testing plan
Offer 2:
Paid Social Campaigns
Creative + targeting aligned to the funnel
What you get:
- Audience and offer testing
- Campaign setup and iteration
- Performance reporting
Offer 3:
SEO Services
Improve visibility and capture high-intent searches.
What you get:
- Content plan and on-page optimization
- Technical recommendations
- Measurement and reporting
Offer 4:
Email Marketing
Automations that nurture leads and increase repeat purchases.
What you get:
- Welcome and nurture sequences
- Segmentation and list hygiene
- Ongoing campaign calendar support
What to Expect When You Work With Us
STEPS:
Step 1. Assessment and goals:
We clarify what success looks like and what is currently blocking it.
Step 2: Plan and scope:
You get a clear roadmap, timeline, and priorities.
Step 3: Build and launch:
We implement, test, and document.
Step 4: Optimize:
We refine based on performance data and feedback.
Frequently asked questions
What happens on the consultation call?
The consultation call is a focused working session where we review your business goals, current setup, and what is or is not performing today. We identify high-impact opportunities, call out issues honestly, and outline a clear path forward based on your priorities and budget.
Do you offer project-based work and retainers?
Yes, we do. We will provide several options for you and highlight the option we feel will work best for your specific situation.
Do you only work with Shopify for websites?
No, we work with a multitude of platforms; including but not limited to, Shopify, WordPress, Wix, Squarespace, Webflow, WooCommerce, and BigCommerce.
What ad platforms do you work with?
We work with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
Do you offer social media management?
Yes, we are familiar with all the major social media platforms, including Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, Pinterest, and more.
How long does a typical project take?
The project timeline depends on the level of complexity for the project. We focus on transparency and give each project a timeline upfront, so that everyone has clear expectations from the very beginning.
Can you work with our existing team or agencies?
Of course. Our goal is to help you move forward and clear any hurdles you may have. We will work with your current team and/or agencies to identify any blockers that may exist for full transparency, as well as build a path forward to help you reach your goals.
What industries do you work with most?
We have worked with businesses in both broad and niche markets. This includes everything from home and professional services to tech/software and marketing businesses to product-based e-commerce stores. If you're selling something niche like fishing accessories or serving a specific community like lifted truck owners, we will take the time to understand your unique industry and tailor the strategy to your customers, your market, and your goals.
Ready for a Clearer Plan and Better Execution?
Book a consultation and we'll recommend the best next step for operations, your website, or marketing performance.